The Yorkshire.com site put up for sale by the administrators of Welcome to Yorkshire

Website domains, a magazine and awards linked to the former Welcome to Yorkshire tourist board went on sale after the organization took office.

Welcome to Yorkshire closed in March after a series of issues led to councils withdrawing their funding.

Now the administrators are offering the company and its assets, including the domain name www.yorkshire.com, for sale.

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Other assets include www.letour.yorkshire.com, White Rose Tourism Awards, ‘Y’ magazine and over 150 other domain names, trademarks and patents. The administrators hope to sell the business as a whole, but are also considering an auction of individual assets through an auction.

Joint administrator Rob Adamson said: “We continue to search for a buyer for the Welcome to Yorkshire business following our appointment as administrators on March 1, 2022.

“We look forward to hearing from all parties interested in purchasing the business as a whole, or its individual assets, including the iconic www.yorkshire.com domain name so synonymous with this beautiful region.”

Andrew Cromack, Director of Agents BPI Asset Advisory, said: “We are seeing significant interest in the business as a going concern from the travel and tourism industry, as we expected, in addition to multiple requests from points of sale.

“A domain such as www.yorkshire.com that hits the market will always cause a stir because of its rarity. Whether it’s existing Yorkshire businesses or those expanding into the region, brands looking for country estates or just proud Yorkshire bidders, we expect a high level of interest. . »

Welcome to Yorkshire brought the Tour de France to the county in 2014, putting towns and villages such as Haworth, Knaresborough and Hebden Bridge on the world stage.

But it has been beset by allegations that staff have been intimidated and overspent, leading to a number of councils withdrawing their funding. It has also suffered from the Covid pandemic which has hit visitor numbers to Yorkshire.

It is understood that the Yorkshire Leaders’ Board of Council Leaders and the two county metro mayors are considering buying the assets of the organization.

About Jean R. Manzer

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