Today, we are talking about… Your Google My Business hotel profile.
The little box that turned into a website.
It started off pretty harmless. You remember that little Google My Business page that linked your hotel to Google Maps.
It is unrecognizable today.
What was once just a simple directory listing with a link to your website is now Google’s central hub for your hotel, bringing together reviews, prices, and even things to do nearby.
At six pages, it’s hard not to call it a website.
Here it is below. We will take a look.
The overview page
The gallery page
The location page
The rates page
So, what is it for ?
These six pages tie directly to Google’s biggest machine, Google Hotel Finder, which hasn’t been so covertly encroaching on OTA space for some time now. Your hotel listing on Google My Business is now, for all intents and purposes, an OTA listing, the same as the one you have on Expedia or Tripadvisor.
Keeping it up to date is the key.
Beyond the fact that this six-page list aggregates data about your property, it also plays an important role in how people find you in Google Hotel Finder. If you weren’t aware of all of the categories and attributes hidden in your Google My Business listing, it’s time to take another look as they have become extremely important to users looking to refine their search.
Tambourine uses technology and creativity to increase revenue for hotels and destinations around the world. The company, now in its 36th year, is located in Fort Lauderdale, Carlsbad and Bogota. Visit Tambourine to learn more about our new line of hospitality solutions by segment.
Tambourine continues to rock the hospitality industry with integrated, customized marketing solutions for hotels, resorts and destinations around the world. The company’s emergence as a market leader for branded hotels and independent hotels is a testament to their core values: putting customer service at the center of the scene, setting the standards for hotel website design and making the easier and more profitable performance digital marketing for its valued partners. .
For more information on Tambourine, visit www.tambourine.com