Simplotel Drives Rs. 250 Crores of Direct Website Bookings for Hotels

Hotels saw 400% growth in direct bookings through their websites with Simplotel Hotel E-commerce

Hotels see 400% growth in direct hotel stays through their website after integrating Simplotel Hotel E-commerce

We are seeing a huge shift in online hotel bookings and the harvest that hotels need a great website and booking engine technology. It’s phenomenal to see our customers increasing their direct bookings at such a rate.

— Tarun Goyal

BENGALURU, KARNATAKA, INDIA, July 12, 2022 / — Simplotel, a global provider of hotel technology solutions, today announced that the total volume of direct website bookings made through its platform across its more than 2,000 hotels across 21 countries crossed Rs. 250 crores.

Tarun Goyal, Founder and CEO of Simplotel, said, “Our mission at Simplotel has been to provide hotels with technology that helps them drive direct bookings. We are seeing a massive shift in online hotel bookings and believe that to meet this demand, hotels need a quality website and booking engine technology. It is phenomenal to see our customers increasing their direct bookings at such a rate and we are humbled by their continued confidence in us. Simplotel was recently awarded the National Startup Award 2021 in Travel (Hospitality) by Startup India, an initiative of the Government of India.

The Bengaluru-based startup provides hotels with website and booking engine technology that was previously only available to large travel aggregators. “For example, visit, search for hotels in Goa, but do not make a reservation. The Online Travel Agency (OTA) will now solicit you with mailers to entice you to make a reservation. The OTA also customizes its interface to show you Goa and help you continue your journey where you left off. We offer hotels such personalization of the visitor journey,” said Goyal. He added that Simplotel combines all of this with tons of other things that are essential to boost visitor engagement – like fast hotel website and booking engine loading time, high server capacity, dynamic image and video compression, etc. As a result, hotels saw a 400% growth in direct bookings through their websites.

Goyal also believed there was significant pent-up demand due to the lockdown and travel restrictions over the past two years. “After the pandemic, we are seeing encouraging trends. Consumers have become more savvy online and are comfortable conducting online transactions. As a result, direct bookings on the website have accelerated by 200% compared to before COVID-19. We are excited to see hotels realize this and take advantage of technology. The pandemic has shown that technology can be a real catalyst for the industry.

Simplotel’s Hotel eCommerce, which includes Simplotel Website Builder and Simplotel Booking Engine, has helped hotels build fast-loading websites that generate more lead conversions, improve guest engagement and rank higher on Google.
Simplotel also offers reservation desk software for the hotel reservation team to convert more phone inquiries through automation and personalization. He is also a certified Google Hotel Ads Partner and provides results-driven digital marketing with SEO, Google Hotel Ads and Google Ads.

To learn more about Simplotel, visit

Tarun Goyal
+ +91 8048124881
[email protected]
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