Why more hotels are owned by franchisees – Hotel-Online

JLL | February 04, 2020 February 04, 2020 The last decade has seen a continuous change in hotel ownership. In 2010, approximately 70% of branded hotels were franchised establishments. In 2019, that figure rose to around 80%. The big hotel brands have led the charge. Marriott International, Hilton Worldwide, Wyndham …

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5 examples of innovation on a hotel website

Online travel agencies (OTAs) like Booking.com and Expedia are taking a growing share of hotel profits. Last year, they captured 39% of the US online digital reservation market. Phocuswright predicts this trend will continue, reaching 41% market share by 2020. But the good news is that hotel marketers are fighting …

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