High-value information meets real-world recommendations at IMEX Frankfurt

“In this post-pandemic world, associations are reassessing their strategies and diversifying their approach to events and community engagement. Our exclusive event, Association Focus, will bring together association professionals to review and discuss the steps they need to take to meet the challenges of this new chapter. Carina Bauer, CEO of IMEX Group, presents Association Focus, an exclusive day of networking and learning for association professionals at all levels. Led by expert speakers from around the world, the program takes place at the Sheraton Frankfurt Airport Hotel & Conference Center on Monday, May 30 – the day before IMEX in Frankfurt, which ran from May 31 to June 2.

Carola van der Hoeff, President of AC Forum and COO & Congress Director of the International Pharmaceutical Federation (FIP), underlines the business need and the excitement fueling the industry meeting at the show: “Representatives of the association with who I spoke to recently all share the same sentiment – they can’t wait to get back to the IMEX in Frankfurt and come face to face.

“There are many reasons for this: they are eager to meet their global suppliers and partners – the sites and the CVBs in particular – who are doing business and strengthening these very important partnerships. At the same time, the associations are also rejoicing in the joy of meeting – colleagues, members, partners – face to face after a long break. By bringing everyone together, the show represents an opportunity to build relationships in several areas of the industry, thus strengthening our sector. »

Shane Feldman of Count Me In – making teams work

The thematic and interactive program of Association Focus is divided into two parts, aimed at association leaders and association event professionals, starting with a keynote Leadership Passport: Helping Association Leaders Build a Thriving Community. Shane Feldman, founder of the world’s largest youth-led organization, Count Me In, will share his research findings on community leadership and human behavior in over 25 countries. He will detail the universal strategies he discovered that make teams click and associations thrive.

Shane Feldman, founder of Count Me In

ASAE President and CEO Michelle Mason is delighted with TWorkplace of the Future Association: A World Reshaped by COVID. She will host a panel discussion with Jeanne Sheehy, Marketing Director of Bostrom Corporation and Liesbeth Switten, Secretary General of the Association of Issuing Bodies. Together they will explore the economic impact of the pandemic for associations and share advice on how to evolve the business model.

Michelle Mason, ASAE President and CEO

Diversity, equity & inclusion for associations

With Diversity, Equity and Inclusion (DEI) being a priority for many business programs, it is critical for associations to attract and retain diverse talent and create content that resonates across all data demographics. The definition of DEI, however, may differ around the world, and associations may need to consider different strategies for integrating DEI practices into their organizations, from boards to staff, members, events and beyond. Tracy Bury, Deputy Chief Executive of World Physiotherapy, Mike Morrissey, Chief Executive of the European Cancer Organization, and Senthil Gopinath CEO of CICA, join Michelle Mason in a panel covering these topics and more in Diversity, equity & inclusion for associations.

Long live the content! – How to create 365 learning opportunities

Long live the content! This is the rallying cry of a panel discussion that sees Zhanna Kovalchuk, Executive Director of ESSKA; Vicki Greenwood, Director of Global Events at the Association of Corporate Treasurers and Davi Kaur, CEO of the European Society for Emergency Medicine at the European Cancer Organization discuss how they generate content throughout of the year. Using content as a transformational tool to drive ongoing member engagement and extend the duration of an event will be covered in Long live the content! – How to create 365 learning opportunities.

IMEX attendees can choose sessions from two Focus on Association streams and tailor the day to their own needs. Each session is expert-curated and designed to address the “nuts and bolts” of each topic, with experts using real-life examples and learnings with an emphasis on open peer-to-peer discussions. The goal – as always – is for participants to leave armed with new ideas to implement.

Educational partners ASAE, AMCI and ICCA, as well as supporting partners ESAE and AC Forum, have all collaborated with IMEX to create Association Focus. Sponsored by Tel Aviv and Global Association Hubs, Association Focus takes place on Monday, May 30 and culminates in an association social where attendees can reunite with industry friends and celebrate the start of IMEX in Frankfurt.

IMEX in Frankfurt takes place from May 31 to June 2, 2022 – the professional events community can register here. Registration is free.

eTurboNews is a media partner of IMEX Frankfurt.

Printable, PDF and email version

About Jean R. Manzer

Check Also

Glenwood Springs housing committee to make recommendations on potential tax revenue

Plans for a local affordable housing program could go ahead on Thursday, after Glenwood Springs …