“The new brand identity promotes our commitment to building strong and loyal relationships by providing superior customer service and the highest quality products in the industry. Hays is constantly exploring ways to make things better for our customers,” said Andy Brinkmeier, President of Hays.
CHARLOTTE, NC (PRWEB)
September 07, 2022
Hays Fluid Controls is launching a brand campaign, including a new identity, to reflect its commitment and focus on a culture of solutions, quality products and unparalleled customer service while continuing to deliver reliable solutions to complex customer challenges.
“Even in the face of the challenges of a global pandemic, our business has continued to generate exceptional growth. However, it appeared to us that the perception of the company on the market has not evolved at the same rate. The rebranding provides the perfect opportunity to showcase the exciting progress we have made across all areas of the business and underscore our commitment to our customers. said Gil Seco, vice president of sales.
Hays partnered with Wray Ward, a Charlotte-based marketing communications agency, to drive a strategic marketing approach that resulted in brand pillars and corporate identity. The new look represents a renewed commitment to the company’s three pillars.
- Reliability – Failure-free assembly of systems is the top priority. With designs and technology trusted by the military for use on submarines and a team that always strives to support its customers, Hays has built a legacy over the past 150 years proving that customers can rely on on them for lasting results.
- Simplicity – From product design to the industry’s easiest quoting platform, Hays makes the customer experience super easy.
- Connections – Starting with personalized customer support, all the way through product installation, Hays builds stronger connections with its customers.
Elements of the Hays brand evolution include a new logo, website and updated online price guide (OPG). The new logo subtly captures the notion of connections not only in products but also in people. The deep blue represents the Hays heritage, while the bright green demonstrates the strategic direction of providing new and simple solutions as well as energy efficiency. The updated website showcases the evolution of the company and its goal to provide extremely simple solutions, quality and reliable products and superior customer service. The changes to OPG underscore Hays’ commitment to providing customers with best-in-class tools to configure, quote and order at their convenience and personalized service.
“The new brand identity promotes our commitment to building strong and loyal relationships by providing superior customer service and the highest quality products in the industry. With military-grade technology and a team that goes the extra mile, Hays is constantly exploring ways to make things better and easier for our customers,” said Andy Brinkmeier, President of Hays.
About Hays Recently named one of the best places to work by the Charlotte Observer, Hays is a leading producer of flow control and hydronic balancing solutions. Founded in 1869, Hays continues to be the leader in commercial HVAC systems for hotels, collective housing, educational institutions, hospitals and mixed-use office spaces. With its patented Mesurflo® technology, Hays is the only company in the industry able to offer balancing valves without the use of a spring loaded design. For the past 60 years, Hays has supplied the US Navy with its flow control valves for its submarines and surface vessels. For more information, visit Hays Fluid Controls.
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