The website comes live with a heartwarming film that captures missed meetings and a must-see double promotion when customers book direct
SINGAPORE – Media OutReach – December 8, 2021 – Frasers Hospitality, part of Frasers Property Group, is launching new user-friendly website and #FraserFlexibility promise that adapts to the new way of traveling.
Frasers Hospitality performs a ‘Welcome offer‘to celebrate the new website. The promotion offers a double discount for guests staying at Frasers Hospitality suites and properties. Until December 31, 2021, customers receive up to 50% off the Best Flexible Rate at participating Frasers Hospitality properties in North Asia and Asia-Pacific when they book direct for stays between now and on March 31, 2022. Upon completion of their stay, guests receive a 20% discount voucher for their next stay if they are Fraser World * members.
New digital transformation
Frasers Hospitality has transformed its digital infrastructure as part of its commitment to continuous innovation and delivering memorable experiences that meet changing customer expectations.
The website now consolidates all of its services, promotions and content under one dashboard and delivers an experience organized around customer preferences and behaviors. From millennials looking to sate their travel urge to executives moving to a new city, the Frasers Hospitality website offers the best rate guarantee for serviced apartments and serviced apartments when they book direct.
Mr. Mark Chan, COO at Frasers Hospitality, said: “We were in the process of developing a new website when we had to tackle COVID-19 last year. The pandemic has heightened the urgency to improve the digital experience on our website. As travel resumes, we stand ready to meet the demands of post-pandemic travelers who seek convenience and flexibility on their journey. ”
The website launch marks an important step in Frasers Hospitality’s long-term digital strategy to deliver technological solutions and interactive experiences, not only online, but also at its properties. Frasers Hospitality has deployed a digital concierge platform that virtually brings housekeeping services and an information desk to rooms, paving the way for a contactless experience that guests desire. This service is currently available at various properties including UK, Australia and Singapore.
Welcome with #FraserFlexibility
For travelers looking to make last minute changes to their booking, Frasers Hospitality properties will offer flexible bookings as part of its #FraserFlexibility promise.
Frasers Hospitality has also improved its Fraser World Loyalty Program reward its members with more promotions and benefits. New and existing members who book from December 1, 2021 to December 31, 2021 will receive up to triple the points, depending on their status. Members will soon be able to make full or partial redemptions – they can use points, money, or both – when booking stays at participating Fraser World properties **.
As travelers return to the places and people they love, Frasers Hospitality commemorates the reunion with its latest signature film. The talents, which appear in print ads and the Frasers Hospitality film, included long-term Fraser residents and winners of the #StarsOfFraser social media talent hunt campaign held earlier this year.
Millie Gillon (right) and her daughter (left) are long-term residents at a Frasers Hospitality property in Singapore.
Her family was chosen after submitting a video for the #StarsOfFraser social media contest.
Filmed over three days, it reminds travelers of the connections they’ve missed with loved ones, friends and even business contacts. As people plan to rediscover the places and faces they love, Frasers Hospitality is ready to welcome them as they create new memories across the world.
“Traveling can be stressful, even without the added worry of managing travel protocols during a pandemic. We want our guests to enjoy every stay with us and have a smooth experience even if they have to change their plans. When they return to places they love, we hope our clients will make Frasers Hospitality properties their lodging of choice, every time, ”added Mr. Chan.
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Terms and conditions
* Reservations made through “Welcome offer” may be postponed in the event of unforeseen circumstances. Please refer to the terms and conditions here.
** Fraser World points redemption cannot be applied with other promotions and is subject to Frasers Hospitality terms and conditions.
About Frasers Property Limited
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational developer-owner-operator of real estate products and services throughout the real estate value chain. Listed on the Board of Directors of Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore, the group has total assets of approximately S $ 40.3 billion as of September 30, 2021.
The multinational companies of Frasers Property operate in five asset classes, namely residential, commercial, commercial and business parks, industrial and logistics as well as hotels. The Group operates in Southeast Asia, Australia, Europe and China, and its well-established hotel business owns and / or operates serviced apartments and hotels in more than 70 cities and 20 countries in Asia. , Australia, Europe, the Middle East and Africa.
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and a stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust focus on commercial and industrial and commercial properties respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hotel properties. In addition, the Group has two REITs listed on the Thailand Stock Exchange. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which focuses on industrial and logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which focuses on commercial properties.
The Group is committed to inspiring experiences and creating places of good for its stakeholders. By acting incrementally, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to elevate the ideals of sustainability throughout its value chain and build a more resilient business. It is committed to being a zero carbon company by 2050. Building on its heritage and relying on its knowledge and capabilities, the Group aims to create sustainable shared value for its employees, businesses and the communities it serves. Frasers Property believes in the diversity of its employees and invests in the promotion of a progressive, collaborative and respectful culture.
For more information on Frasers Property, please visit frasersproperty.com or follow us on LinkedIn.
About Frasers Hospitality
Frasers Hospitality, a member of the Frasers Property Group, is celebrating 23 years of providing memorable guest experiences through top quality serviced apartments and lifestyle boutique hotels across Asia, Australia, l ‘Europe, the Middle East and Africa.
Growing from two properties in Singapore to over 120 properties in more than 70 cities, Frasers Hospitality is now one of the largest and fastest growing providers of accommodation and accommodation in the world. Designed with the lifestyle preferences of today’s discerning business and leisure travelers in mind, the global hotel operator offers three Gold-Standard serviced apartment offerings – Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-friendly lifestyle brand, Modena by Fraser, and a designer hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique hotels in major UK cities, Malmaison and Hotel du Vin.
With a remarkable list of accolades and awards in recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of business travelers with continuous innovation and intuitive service, creating a home away from home for customers where the staff feel like family and residents feel like community.
For more information on Frasers Hospitality, please visit frasershospitality.com.
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