Hotel website – Sidi Fredj Hotels http://sidifredj-hotels.com/ Tue, 09 Nov 2021 04:23:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 https://sidifredj-hotels.com/wp-content/uploads/2021/11/cropped-icon-32x32.png Hotel website – Sidi Fredj Hotels http://sidifredj-hotels.com/ 32 32 UNITE HERE Local 5 Launches Website Monitoring Ongoing Federal False Claims Law Whistleblower Prosecution Against Kaiser Permanente https://sidifredj-hotels.com/unite-here-local-5-launches-website-monitoring-ongoing-federal-false-claims-law-whistleblower-prosecution-against-kaiser-permanente/ https://sidifredj-hotels.com/unite-here-local-5-launches-website-monitoring-ongoing-federal-false-claims-law-whistleblower-prosecution-against-kaiser-permanente/#respond Mon, 08 Nov 2021 19:03:24 +0000 https://sidifredj-hotels.com/unite-here-local-5-launches-website-monitoring-ongoing-federal-false-claims-law-whistleblower-prosecution-against-kaiser-permanente/

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HONOLULU – (BUSINESS WIRE) – UNITE HERE Local 5 has launched a website to monitor and track the progress of a False Claim Act action against healthcare provider Kaiser Permanente. The UNITE HERE Local 5 website will make filed court documents and other information on the ongoing False Claims Act lawsuit against Kaiser Permanente, available at www.KaiserWhistleBlowerCaseWatch.org.

UNITE HERE Local 5 reports that on July 30, 2021, the United States Department of Justice (DOJ) announced that it had intervened in parts of the consolidated False Claims Act lawsuits against Kaiser Permanente. In part, the DOJ alleged in its press release,

“In order to increase his Medicare reimbursements, Kaiser reportedly pressured his doctors to create addenda to the medical records after meeting with the patient, often months or more than a year later, to add diagnoses of the patient. adjustment for risks that patients did not and / or were not. actually considered or addressed during the encounter, in violation of Medicare requirements.

This is the United States ex rel. Osinek v. Kaiser Permanente, Case No.3: 13-cv-03891-EMC (ND Cal. Filed August 22, 2013). The Department of Justice intervention complaint filed on October 25, 2021 can be viewed at: https://www.kaiserwhistleblowercasewatch.org/court-documents/.

UNITE HERE Local 5 will make available on the website new court documents and other information obtained about the case and the issues it raises as the case progresses.

According to UNITE HERE Local 5, six different False Claims Act lawsuits against Kaiser were consolidated in the Osinek case. One of those lawsuits also included claims on behalf of the State of California under the California False Claims Act. Bicocca v. Permanente Medical Group, et al, Case 3: 21-cv-03124-EMC (ED Cal. Filed February 10, 2020). The California False Claims Act allegations related to claims submitted to the California Public Employee Retirement System (CalPERS). The State of California did not intervene in these cases. Bicocca files and other consolidated cases are available on the UNITE HERE Local 5 website.

About UNITE HERE Local 5 – UNITE HERE Local 5 is the Hawaii affiliate of the North American union UNITE HERE which represents workers in the gaming, hotel and restaurant industries. UNITE HERE Local 5 represents more than 11,000 healthcare, hotel and airport workers in the State of Hawaii.

Media:

Ivan Hou

Office: (808) 941-2141 ext. 267

Email: ihou@5.unitehere.org

Source: UNITE HERE Local 5

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UPDATE: Phoenix woman gets reimbursed for $ 900 from travel website | 3 on your side https://sidifredj-hotels.com/update-phoenix-woman-gets-reimbursed-for-900-from-travel-website-3-on-your-side/ https://sidifredj-hotels.com/update-phoenix-woman-gets-reimbursed-for-900-from-travel-website-3-on-your-side/#respond Thu, 04 Nov 2021 00:45:00 +0000 https://sidifredj-hotels.com/update-phoenix-woman-gets-reimbursed-for-900-from-travel-website-3-on-your-side/

PHOENIX (3TV / CBS 5) – Kim Golis thanks 3 On Your Side; she has over $ 900 in her pocket.

“I wasn’t giving up. I had Gary Harper on my side, and it was great,” Golis said. “It’s good to know that you have someone by your side. “

In a previous report from 3 On Your Side, Golis explained how she used the Hotels.Com travel website to book a room on Coronado Island. The $ 510 room was for her adult daughter and family for their annual California vacation.

Phoenix woman says travel website lost her ‘guaranteed’ hotel reservation

“First of all, it’s Coronado, and it’s June. So getting out of Arizona in June to Coronado is a treat,” Golis told 3 On Your Side.

The reservation was guaranteed by Hotels.Com. But when Golis’ daughter arrived, bad news.

“So what happens when your daughter arrives at the hotel?” 3 Gary Harper from On Your Side asked. “They got there and the hotel said they didn’t have a room,” she replied. “But it’s guaranteed,” Harper said. “That’s right.”

Golis must have found another room available at another hotel, but when she did, it cost her around $ 1,415. That’s about three times more than she expected to pay in the other place.

“They need a place to stay. So I said we would do that and chat with Hotels.Com when we get back,” Golis said.

Since June, Golis says she’s been fighting Hotels.Com to reimburse her for the difference she had to pay between the two rooms, which is roughly $ 912. So she reached out to 3 On Your Side, and Gary Harper got his hands on the travel website. After considering the matter, Hotels.Com promptly refunded Golis $ 912.

“Literally it’s been a week since Gary contacted them, they got back to me and I got the refund. So what I couldn’t do in three months, he did in a week.” , said Golis.


Copyright 2021 KPHO / KTVK (KPHO Broadcasting Corporation). All rights reserved.

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CBL Properties launches new corporate website https://sidifredj-hotels.com/cbl-properties-launches-new-corporate-website/ https://sidifredj-hotels.com/cbl-properties-launches-new-corporate-website/#respond Tue, 02 Nov 2021 20:15:00 +0000 https://sidifredj-hotels.com/cbl-properties-launches-new-corporate-website/

CHATTANOOGA, Tennessee – (COMMERCIAL THREAD) – CBL Properties (NYSE: CBL) announced today that following its successful exit from bankruptcy on November 1st, it launched a new corporate website as well as an update to its corporate marketing campaign.

“CBL’s portfolio is made up of vibrant shopping malls and outdoor centers that offer visitors a wide range of retail, dining, entertainment and more options,” said Stephen Lebovitz, President- Managing Director of CBL Properties. “Our new look better reflects the dynamism of our portfolio and the range of offerings you will find in a CBL shopping center.

“Shopping centers have been part of the American lexicon for decades; the word conjures up memories of first jobs and dates, back to school and Black Friday shopping. Our new website shows how shopping centers have evolved and redefines what “shopping center” means in the future.

“Malls are no longer just a place to shop, but places to shop, dine, learn, grocery, have fun or even stay in a boutique hotel. The industry is changing rapidly and, through our restructuring, we are well positioned with greater liquidity and financial flexibility to move with it, ”added Lebovitz.

CBL’s new website highlights a number of recent redevelopment projects that have transformed its properties. It also prioritizes the company’s commitment to the communities in which we live and work by strengthening the presence of ESG disclosures.

In addition to the new corporate website, CBL’s new corporate marketing campaign is reflected in all its guarantees, including its presence at the ICSC show, will be on display at ICSC Here, We Go 2021, in Las Vegas next month. CBL’s new brand identity, website and other marketing materials have been completely conceptualized, designed and built in-house, capitalizing on the significant talent and expertise that make up the CBL team.

About CBL Properties

Based in Chattanooga, TN, CBL Properties owns and manages a nationwide portfolio of market leading properties located in dynamic and growing communities. CBL’s portfolio consists of 105 properties totaling 63.9 million square feet in 24 states, including 63 high-quality closed, factory and outdoor malls and six third-party managed properties. CBL seeks to continuously strengthen its business and portfolio through active management, aggressive rentals and profitable reinvestment in its properties. For more information, visit cblproperties.com.

]]> https://sidifredj-hotels.com/cbl-properties-launches-new-corporate-website/feed/ 0 THN’s BenchDirect Insights report shows 40% increase in hotel website conversion rates in London in September 2021 https://sidifredj-hotels.com/thns-benchdirect-insights-report-shows-40-increase-in-hotel-website-conversion-rates-in-london-in-september-2021/ https://sidifredj-hotels.com/thns-benchdirect-insights-report-shows-40-increase-in-hotel-website-conversion-rates-in-london-in-september-2021/#respond Wed, 20 Oct 2021 10:50:12 +0000 https://sidifredj-hotels.com/thns-benchdirect-insights-report-shows-40-increase-in-hotel-website-conversion-rates-in-london-in-september-2021/

The Hotels Network (THN), a comprehensive direct growth platform for hotels, released its latest BenchDirect Insights Report which provides valuable insight into the current performance of direct hotel channels in the UK and Ireland, with a particular focus on London. By comparing the monthly evolution in the region from April to September 2021, the study examines the key metrics essential to an effective direct booking strategy, from website conversion rates to the frequency of price disparities.

The goal is to highlight the trends identified by the THN team while analyzing data from BenchDirect, the company’s recent product launch and the industry’s first benchmarking platform for the direct channel. . The report presents aggregated data from hotel websites and is independent of the technology they use, as it is based on anonymized data from THN’s hotel guest network.

What does the data show?

Looking at developments from April to September 2021, there are encouraging signs of a recovery for the UK and Irish hotel industry, particularly in London. The full study can be viewed here, while some key findings are highlighted below:

  • Despite declining over the summer months, conversion rates for hotel websites in the UK and Ireland started to pick up in September (see graph above). The increase was highest at hotels in London, with conversation rates peaking at 4.6%, due to a sharp increase in the conversion rate of visitors to the booking engine.
  • The average value of bookings for direct bookings also gradually improved over the months of this analysis.
  • Following a global trend, the mobile remains the first device in terms of traffic acquisition. But with higher conversion rates, Desktop remains the preferred device when finalizing the booking process.
  • For hotels in the UK and Ireland, traffic acquisition is driven by search, a channel that also works well in terms of conversion rates.
  • The frequency of price disparities increased again in September 2021, while the amount of disparities improved slightly, resulting in a minimum rate difference of 9%. London hotels showed a much higher frequency of price disparities than the rest of the UK and Ireland.
  • Looking at the full funnel, the average length of stay searched on hotel websites in the UK and Ireland is consistently higher than what is ultimately booked.

Opportunities for hotels in UK and Ireland to further boost direct bookings

While there were positive indicators in terms of a recovery in September, there is still significant potential for hotel brands in the region to identify where they are underperforming relative to the market and implement some gains. fast to improve their direct channel performance:

  • With an average of 96% of visitors still leaving the hotel website without a reservation, hotels in the area have a huge opportunity to generate additional direct revenue by focusing on improving conversion rates.
  • Looking further into the booking funnel, in particular visitor conversion rates to the booking engine have steadily declined in the UK and Ireland since May 2021. Using techniques such as website personalization to improving the user experience on the hotel homepage, it is possible to drive more visitors to the booking engine and improve overall conversion rates.
  • Lower conversion rates on mobile suggest it makes sense for hotels in the UK and Ireland to devote more resources to optimizing the mobile user experience as well as creating mobile-only deals .
  • As price disparities continue to be an issue in the region and knowing that this negatively impacts direct booking volumes, hotel brands can incentivize more guests to book direct by monitoring price disparities, by reassuring users that they have the best price available and offering a price match. if the prices are undercut.

Understanding how your properties are performing against the market should be a key part of any brand’s direct channel strategy, and BenchDirect is a free platform that gives you just that. If you don’t have an account yet, be sure to request yours today and join a global network of over 12,000 hotels that already run benches.

About the hotel network

Working with more than 10,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to fuel their direct channel. By leveraging a suite of built-in tools and analytics, hotel brands can attract, engage and convert guests across the user journey.

In addition to price comparison, review summaries, and a full suite of customization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior, then automatically personalizes the message and l offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, develop direct bookings and strengthen the relationship between hotel brands and their customers.

For more information visit: www.thehotelsnetwork.com or contact [email protected].

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5 key elements to consider when creating your hotel website https://sidifredj-hotels.com/5-key-elements-to-consider-when-creating-your-hotel-website/ https://sidifredj-hotels.com/5-key-elements-to-consider-when-creating-your-hotel-website/#respond Mon, 27 Sep 2021 07:00:00 +0000 https://sidifredj-hotels.com/5-key-elements-to-consider-when-creating-your-hotel-website/

In today’s digital age, being visible online is the number one priority. Creating the right website for your hotel has become the most essential task of marketing strategy. Before you can go online, you will need to choose a technology solution partner who provides vital and effective tools. Not only is it important that your website looks good, it should also provide a smooth and enjoyable customer experience.

You must have a user-friendly booking engine to drive your website visitors into the booking funnel, online payment system integrations to receive payment easily and securely, a promotion engine for upselling and maybe a few more tools to complement your reservation system. There shouldn’t be any problem when someone tries to book a room, as there shouldn’t be a problem finding your hotel’s website. This is why it is very important to be detectable and to appear on search and metasearch engines. Missing any of these points can really negatively impact your ability to capture and retain guests.

Below are the 5 key things you should look for when building your website.

1. Website builder

A website builder is a tool that helps build and bring your website to life. It helps define the look of your website. You just use a drag and drop editor to build your website by editing a template, adding content, and creating new pages. Once ready, customers will be able to book directly from your website, so it’s important that your website can be integrated with a booking engine. HotelRunner’s website builder offers a simple solution to set up your website and immediately integrate your booking engine and start receiving bookings.

2. Booking engine

A booking engine is a widget on a hotel’s website that allows customers to securely make reservations online. With most customers booking their stays online, hoteliers rely on online travel agencies (OTAs) to sell their rooms. But for each reservation made, a commission must be paid to a third party. That’s why an online hotel booking engine is your best friend for direct, commission-free bookings, which will help you increase your revenue immediately.

3. Promotion engine

The Promotion Engine is a useful tool that will help you engage with your guests by offering them incentives, coupons, extras, and rewards. You can attract new customers with attractive promotions, discounts or upsells to travelers who are already ready to book and enjoy more. Whether it is an early or last minute booking, for a long or short stay, HotelRunner makes all marketing campaigns possible thanks to its powerful engine of offers and promotions.

4. Online payment system

Online payment systems are your gateway to receiving payments online, quickly and securely.

With correct integrations of online payment systems, you will be able to receive payments from all over the world with the method of your choice. It is important that the system supports multiple currencies and gives you the ability to offer options based on the market. HotelRunner offers integrations with real-time and reliable payment collection methods (like Stripe) and allows you to accept credit cards and PayPal payments.

5. Visibility of meta-searches

Now that you’ve got everything set up and ready to go, it’s time to market your hotel. With millions of searches performed on Google every day, it is essential that your property is easily accessible through search engines. Google Hotel Ads gives your establishment global visibility on Google and Google Maps. This means anyone, anywhere, can view your property and make a reservation directly. As an official global partner of the Google Hotel Ads commission program, HotelRunner allows you to be seen and accept bookings from Google – that is, from around the world.

It all starts with finding the right technology solution partner for both your hotel and your potential customers. Defining your expectations and needs is the first step in your agenda. This will give you clarity and allow you to move in the right direction. The right technology partners will strive to analyze and understand your business, your specific needs, and the problems you are trying to solve. Ultimately, you will not only have an exceptional website that captures demand and generates revenue, but also a partner who will help you skyrocket your sales and marketing.

About HotelRunner

HotelRunner is a B2B distribution platform and network for accommodation and travel agencies to find, contract, connect and transact online. HotelRunner has over 41,000 accommodation partners and over 150 travel agency partners from 193 countries. HotelRunner is a Preferred Partner of Booking.com, Expedia Elite Connectivity Partner, Airbnb Software Partner, Innovative Provider Agoda, Oracle Gold, Hotelbeds and Google Hotel Ads Partner.

Follow us:
Linkedin: https://www.linkedin.com/company/hotelrunner
Twitter: @HotelRunner
Facebook: HotelRunner
Instagram: @hotelrunner

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From hotel website to hotel room: why data matters https://sidifredj-hotels.com/from-hotel-website-to-hotel-room-why-data-matters/ https://sidifredj-hotels.com/from-hotel-website-to-hotel-room-why-data-matters/#respond Sun, 29 Aug 2021 07:00:00 +0000 https://sidifredj-hotels.com/from-hotel-website-to-hotel-room-why-data-matters/

Study involving IFTM researcher says hotel companies can drive business by having a good understanding of when consumers are trying to book rooms for their hotels online

Research Corner | A partnership between Macau Business and the Macao Institute for Tourism Studies (IFTM)


Hotel companies have a lot to gain from understanding when their hotel websites are used by consumers, according to a new study involving a researcher from the Macau Institute of Tourism Studies (IFTM). Information on consumer usage patterns for a hotel’s website can help the company make informed decisions and improve bottom lines, the researchers said.

The study was produced by IFTM researcher Dr Irene Chan Cheng Chu in partnership with Jing Ma from the School of Hotel and Tourism Management at Hong Kong Polytechnic University. The other authors were Professor Rob Law of the University of Macao (the Polytechnic University of Hong Kong when the article was published), Professor Dimitrios Buhalis of the University of Bournemouth in the UK and Richard Hatter, director General of the ICON Hotel in Hong Kong, a property owned by the Hong Kong Polytechnic University.

Their article, titled “Dynamics of Hotel Website Browsing Activity: The Power of Computing and Data Analytics,” was published in the June issue of the academic journal Industrial Management & Data. Systems.

The researchers concluded that understanding the fluctuations over time in online consumer behavior could help hotel managers address a number of challenges and opportunities. “Appreciating seasonality, not only in weeks and months, but also in hours, can improve the formulation of the marketing mix,” they suggested. “Delivering the right message online and on social media, when potential customers want to engage in dialogue, find additional information and make reservations, is key to making reservations easier. “

Rules of engagement (online)

The study was funded by a grant from Hong Kong Polytechnic University. A first version of the research was presented in 2019 in Hong Kong at a joint conference of the Asia-Pacific and European sections of the International Council for Hotel, Restaurant and Institutional Education.

Researchers analyzed a total of 29,976 hourly blogging files collected from a luxury hotel’s website in Hong Kong, recording user interactions with the website. The data covered the period August 2014 to December 2017 and referred to almost 5.5 million online visitors to the website.

The results showed that the browsing behavior of users on the hotel’s website differed on annual, monthly, daily and weekly bases, notably as measured by ‘stickiness’, that is, the ability to a website to attract visitors and retain them. On the one hand, user activity increased steadily from 2014 to 2016, but decreased in 2017. On the other hand, users were the most active from July to September of each year. On a weekly basis, activity was highest on weekdays; and every day, from noon to night.

The study suggested that hotels could take advantage of peak periods in terms of website usage, to deliver more promotional messages in real time and encourage unplanned purchases. Such a type of strategy could increase the effectiveness of marketing efforts, as a larger user base could be reached during these times, the researchers said.

However, hoteliers should not overlook periods of lighter activity on their respective websites. “The low traffic and activity means that the resources are underutilized, so it affects profitability,” the researchers noted. They suggested that hotels offer more online promotional activities during these times, to increase traffic.

“To fully utilize the hotel’s website as a marketing and distribution channel, increased collaboration with search engines and popular social media sites must be done during off-seasons, quiet days and hours. , in order to improve the visibility of the website among the target audience. The authors wrote. “All of this has direct implications for the competitiveness and profitability of organizations.”

In-depth knowledge of consumer use of a hotel website could also improve the effectiveness of dynamic pricing and revenue management, the research suggested. “If, for example, people who spend time late at night focus on finding lower rates, unlike business customers who may appreciate the facilities or the convenience over the price, [this] can lead to differential prices and alternative offers available at different times, ”it was suggested. “Understanding the time horizon for service delivery, and particularly when customers are trying to book real-time services, requires the integration of contextual information and interoperability with complementary systems for packaging and delivery. dynamic pricing, ”the researchers noted.

Other points were raised regarding the usefulness for hotels to be able to forecast peak periods in terms of website use. These included an adequate deployment of resources – including customer service staff – to deal with the extra traffic and strain on the systems. Hospitality businesses should recognize that these periods “may not reflect normal marketing, sales or reservations working hours. [staff members], but rather when consumers want to interact and make transactions, ”the researchers noted.


– Researchers

Dr Irene Chan Cheng Chu is a lecturer at the Institute of Tourism Studies of Macao (IFTM). She graduated from the Institute with a Bachelor of Hospitality Management and went on to earn a Doctorate in Hospitality and Tourism Management from Hong Kong Polytechnic University. At the IFTM, Dr Chan gives courses related to management and quantitative methods in the service sector.

Jing ma graduated from the School of Hotel and Tourism Management at Hong Kong Polytechnic University. She holds a Bachelor of Science in Hospitality Management.

Professor Rob Law has worked in Canada and Hong Kong in the industrial and academic sectors. He joined the University of Macao in 2021: he is currently a full professor in the integrated management of resorts and tourism at this university. He holds a doctorate in computer science from the University of Regina, Canada.

Professor Dimitrios Buhalis is an expert in strategic management and marketing specializing in information and communication technology applications in the tourism, travel, hospitality and leisure sectors. He is Director of the eTourism Lab and Deputy Director of the International Tourism and Hospitality Research Center at Bournemouth University Business School in the UK. Professor Buhalis holds a PhD from the UK University of Surrey.

Richard Hatter is General Manager of ICON Hotel, located in Hong Kong, which was founded by Hong Kong Polytechnic University. Mr. Hatter is also an Assistant Associate Professor in the University’s School of Hospitality and Tourism Management.


– The paper

Irene Cheng Chu Chan, Jing Ma, Rob Law, Dimitrios Buhalis and Richard Hatter: “Dynamics of hotel website navigation activity: the power of informatics and data analytics”, Industrial Management & Data Systems, Volume 121, Number 6, pages 1398-1416 , 2021.

https://doi.org/10.1108/IMDS-12-2019-0709

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The hotel website you didn’t know you had https://sidifredj-hotels.com/the-hotel-website-you-didnt-know-you-had/ https://sidifredj-hotels.com/the-hotel-website-you-didnt-know-you-had/#respond Wed, 26 May 2021 07:00:00 +0000 https://sidifredj-hotels.com/the-hotel-website-you-didnt-know-you-had/

Today, we are talking about… Your Google My Business hotel profile.

The little box that turned into a website.

It started off pretty harmless. You remember that little Google My Business page that linked your hotel to Google Maps.

It is unrecognizable today.

What was once just a simple directory listing with a link to your website is now Google’s central hub for your hotel, bringing together reviews, prices, and even things to do nearby.

At six pages, it’s hard not to call it a website.

Here it is below. We will take a look.

The overview page

The gallery page

The location page

The rates page

So, what is it for ?

These six pages tie directly to Google’s biggest machine, Google Hotel Finder, which hasn’t been so covertly encroaching on OTA space for some time now. Your hotel listing on Google My Business is now, for all intents and purposes, an OTA listing, the same as the one you have on Expedia or Tripadvisor.

Keeping it up to date is the key.

Beyond the fact that this six-page list aggregates data about your property, it also plays an important role in how people find you in Google Hotel Finder. If you weren’t aware of all of the categories and attributes hidden in your Google My Business listing, it’s time to take another look as they have become extremely important to users looking to refine their search.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations around the world. The company, now in its 36th year, is located in Fort Lauderdale, Carlsbad and Bogota. Visit Tambourine to learn more about our new line of hospitality solutions by segment.

About Tambourine

Tambourine continues to rock the hospitality industry with integrated, customized marketing solutions for hotels, resorts and destinations around the world. The company’s emergence as a market leader for branded hotels and independent hotels is a testament to their core values: putting customer service at the center of the scene, setting the standards for hotel website design and making the easier and more profitable performance digital marketing for its valued partners. .

For more information on Tambourine, visit www.tambourine.com

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The Hotels Network Launches CRM Targeting to Take Hotel Website Personalization to the Next Level https://sidifredj-hotels.com/the-hotels-network-launches-crm-targeting-to-take-hotel-website-personalization-to-the-next-level/ https://sidifredj-hotels.com/the-hotels-network-launches-crm-targeting-to-take-hotel-website-personalization-to-the-next-level/#respond Thu, 15 Oct 2020 07:00:00 +0000 https://sidifredj-hotels.com/the-hotels-network-launches-crm-targeting-to-take-hotel-website-personalization-to-the-next-level/

Barcelona – The Hotels Network (THN), a full-stack direct growth platform for hotels, announced its latest product development: CRM targeting. The goal of this launch is to enable hotel brands to apply advanced targeting rules based on user profile data to create a fully personalized website experience.

For the first time ever, hotel marketers can now use everything they know about their guests to improve the online reservation journey. Additionally, hotels can combine CRM targeting rules with any of THN’s existing behavioral targeting options, such as booking dates or length of stay. With this powerful combination, website visitors can now display hyper-relevant messages at critical points throughout the booking funnel, which directs them to a booking and ultimately drives direct conversions.

How does CRM targeting work?

A data layer, which is technically a JavaScript object, allows you to process and pass data about website users to other applications. With CRM targeting, hotels can use any relevant information stored as key values ​​in the data layer to segment visitors. By using effective website personalization techniques, hotels can then deliver the optimal digital experience for each individual user, leading to remarkable results.

Opportunities with CRM targeting are endless. One obvious use case is to personalize website messaging based on loyalty program information stored in the data layer, such as membership level, gender, age, interests, or average value. of the reservation. Imagine a visitor arriving at your hotel site and seeing an exclusive offer only for Silver Club members, who have used the spa facilities on a previous stay, and which is only available on specific last minute dates they are looking for. Very tempting!

Juanjo Rodriguez, Founder of The Hotels Network, commented: “We are delighted to be the first company in our space to allow hoteliers to use the information stored in their CRM in this way. Now more than ever, hotel brands understand the importance of winning back their fair share of direct bookings. With CRM targeting, we give hotel marketers the ability to show users dynamic, highly targeted content to create an engaging direct booking experience that drives growth through higher conversion rates and higher ADR . “

About the hotel network

Working with more than 10,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to fuel their direct channel. By leveraging a suite of built-in tools and analytics, hotel brands can attract, engage and convert guests across the user journey.

In addition to price comparison, review summaries, and a full suite of customization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior, then automatically personalizes the message and l offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, develop direct bookings and strengthen the relationship between hotel brands and their customers.

For more information visit: www.thehotelsnetwork.com or contact [email protected].

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Hyper-personalized hotel website content for mobile? https://sidifredj-hotels.com/hyper-personalized-hotel-website-content-for-mobile/ https://sidifredj-hotels.com/hyper-personalized-hotel-website-content-for-mobile/#respond Tue, 04 Aug 2020 07:00:00 +0000 https://sidifredj-hotels.com/hyper-personalized-hotel-website-content-for-mobile/

Much has changed in all aspects of life since COVID-19, including a dramatic shift in the world’s digital behavior. Strict lockdowns, stay-at-home orders and social distancing efforts have prompted many to resort to their devices as a way to distract themselves from all the chaos. More time spent at home and stress inevitably created an increase in internet use. Statistica recently shared that 70% of internet users are more on their devices due to the COVID-19 outbreak.

It’s not just TVs, tablets and computers that have gained unprecedented popularity. Mobile is now taking the No. 1 spot in terms of users, with Datareportal’s Digital 2020 April Global Statshot Report revealing that 52% of webpage requests in March 2020 were from mobile devices only. As the report points out, 12% expect to maintain their current digital habits even after the situation is over.

Based on the analysis of The Hotels Network data collected globally, we observed a similar trend in terms of hotel bookings. Mobile bookings have clearly gained a larger share of total direct bookings in recent months, from 29% in January 2020 to 41% in July 2020. The numbers don’t lie, all we see is increase in users and mobile bookings. So now the question is: have you optimized the marketing messages on your hotel’s website for mobile?

Hotel brands personalize the experience of mobile users

In a world where the use of smartphones is increasing day by day, having a functional website on mobile is far from enough. To get the most out of your mobile site, take advantage of personalization and targeting tools to ensure the right content is presented to the right audience on any device. Let’s see how these 5 hotels used The Hotels Network platform to apply hyper targeting rules and maximize direct conversions.

Hard Rock Hotel San Diego

Always radiating passionate energy and enthusiasm, Hard Rock hotels span the globe with an uncompromising dedication to hospitality. Following their motto “Love All-Serve All”, they have applied this exact spirit to their website to ensure that every unique visitor has the perfect direct booking experience. A staple of their strategy, the Hard Rock Hotel San Diego has launched a series of personalized Smart Notes optimized for mobile bookings at key touch points along the booking journey. Mobile users spend 25% less time on hotel websites than their desktop counterparts. So by displaying personalized messages highlighting the benefits of direct booking or selling suites based on user behavior, they were able to effectively deliver the right information to the right customer. .

Green Hotels

Since its inception, we have been following EcoHotels closely, a responsible and sustainable hotel community offering an alternative to the mainstream large online travel agencies (OTAs). Understanding that bookers can easily switch from their website to other OTAs and metasearch engines, they have included a price comparison widget on their booking engine page. Collapsible into a side tab, the feature displays real-time information without interfering with organic content. With this tool, customers no longer need to switch apps or open another web page to shop.

Anantara

Anantara’s luxury properties have grown to reach a variety of unique destinations across the globe, from lush islands, bustling cities, to relaxing desert getaways. Always seeking to organize extraordinary personal experiences for each guest, Anantara has brought her beliefs to life on her website. With the intention of bringing the Anantara experience to even more people, the chain launched a welcome layer optimized for desktops and mobiles. Specifically targeting non-logged-in members, the clear and simple message is displayed the moment the user accesses the website. Showing the benefits of joining their loyalty program, Anantara DISCOVERY, the layer entices visitors to sign up to get their passports for rewards and unforgettable trips. Working towards its goal of growing its loyal customer base, Anantara was able to leverage its high volume of mobile traffic and create not one, but multiple personalized messages to do so.

Marlin Hotel Dublin

Activity and communication are key factors in maintaining customer engagement and making them loyal brand ambassadors. Especially in these times when too much is on the table, Marlin Hotel, the trendiest hotel in the heart of Dublin, wanted to seize the opportunity to reach a wider audience with its newsletter. By capitalizing on the email capture tool, the property created a mobile-friendly layer on the booking engine page inviting interested bookings to register. Using this feature to build a large pool of opt-in contacts, Marlin Hotels is now able to send news, specials and exclusive promotions via email. Additionally, with its personalized reporting dashboard, the hotel can understand which email capture messages have contributed to more conversions, and from there launch organized email campaigns to each audience.

H10 Hotels

Mobile users have traits and behaviors that are different from customers using other devices. Understanding that this audience deserves to be segmented, H10 Hotels has created its offers by intelligently targeting specific user groups. Part of their range of specials is their mobile-exclusive offer, triggered when the page loads, visible only to mobile bookings. Displayed using an integrated inliner design, the brand is able to ensure that the message looks like organic content, a great way to convey messages without interrupting the UX. Many mobile users tend to explore options rather than book, so by communicating that the offer is exclusive to mobile users, the brand can encourage that audience to take action and book immediately.

Is it now easier to understand the importance of personalizing your hotel’s mobile site, meeting the unique needs of mobile users? Looking at the changing trends, it is highly likely that the volume of travel related bookings made on smartphones will only increase from here. OTAs have been on the scene for a long time, launching mobile promotions for quite some time now – one reason why hotel websites need to step up their game and go beyond just a basic, functional website on smartphones.

Whether you are looking to increase mobile conversions, build your marketing contact base for mobile users, or just want to fine tune your website UX, focusing on personalization and hyper-targeted messaging on mobile is essential for your direct channel growth strategy.

About the hotel network

Working with more than 10,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to fuel their direct channel. By leveraging a suite of built-in tools and analytics, hotel brands can attract, engage and convert guests across the user journey.

In addition to price comparison, review summaries, and a full suite of customization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior, then automatically personalizes the message and l offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, develop direct bookings and strengthen the relationship between hotel brands and their customers.

For more information visit: www.thehotelsnetwork.com or contact [email protected].

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How to Digitally Prepare a Hotel Website for Reopening https://sidifredj-hotels.com/how-to-digitally-prepare-a-hotel-website-for-reopening/ https://sidifredj-hotels.com/how-to-digitally-prepare-a-hotel-website-for-reopening/#respond Mon, 11 May 2020 07:00:00 +0000 https://sidifredj-hotels.com/how-to-digitally-prepare-a-hotel-website-for-reopening/

To say that the COVID-19 pandemic has ravaged the travel industry is an understatement.

Due to shelter-in-place orders and travel restrictions, hotels around the world have seen bookings drop exponentially.

The World Travel and Tourism Council (WTTC) estimates that 75 million travel-related jobs are at risk, and the downstream effect on some of the small and medium-sized businesses remains unknown.

The industry may be at a standstill, but it certainly won’t last forever.

Our hotel partners are already implementing social media and acquisition plans. To be ready for the recovery, boutique hotels can set the stage to ensure their digital ecosystem is in order before opening day – and a healthy digital ecosystem begins with your hotel’s website.

Here are four ways to clean your hotel website.

Be aware of COVID

In light of the COVID-19 pandemic, all of your actions related to the tips below should keep COVID recovery in mind. Consumers are afraid to travel.

To allay this apprehension, the travel and hospitality industry must strive to provide reassurance.

Let your customers and potential travelers know what you’re doing to ensure their well-being while they’re there. Itemize cleanliness, staff procedures, and any other policies you have in place to create a safe and healthy experience for your guests.

Another way to be aware of COVID is to offer booking flexibility. In times of economic uncertainty, consumers need to be confident that they can change their plans, or even cancel, if circumstances change.

Consider offering lenient cancellation policies and value-added offers, such as hotel or food and beverage credits, as well as competitive rates.

Not only will this give guests peace of mind, but they will also have the opportunity to explore your other amenities when they come to stay.

Back to basics

You have 15 seconds to hold a traveler ‘s attention when they click on your website. Within those 15 seconds, you need to present the right message for your prospect to book.

The only way to capture a consumer’s attention is to have a modern, clean, and easy-to-use website. When designing or redesigning a website, it is important to keep in mind the six key principles of website design: including simplicity, easy navigation, consistency of information and design. , friendliness and brevity.

The Six Key Principles should influence everything you do. For example, your home page should be clutter-free and navigation should be simple. Consider a collapsible menu or even a navigation style that only displays the sections that most consumers have come to see.

Everything should be up to date and consistent, including prices, hours of operation, offers, etc. In addition, your travelers should have access to the same experience whether they are using a mobile device or a desktop computer, which is possible thanks to responsive design.

Speak the speech

The website copy can be compelling or confusing. To avoid it being the latter, it must be clear, attractive and unique.

Travelers should be able to instantly understand the purpose of the copy, so avoid using unnecessary words. For example, “Air-conditioned rooms” is clearer than “Each of our 145 exquisitely designed rooms is equipped with high-end thermal air conditioning technology”.

The copy should make your travelers curious to learn more or supplement your call to action (CTA). “The integrated workstations and high-speed wifi make our rooms ideal for business travelers” is more appealing than “Our rooms are perfect for business travelers. ”

Use a copy to show how you are different from your competition, such as highlighting awards or other unique characteristics. COVID Recovery Tip: It will be important to outline the details of your cleanup and social distancing processes.

One of the most important parts of a website copy is the call to action, or CTA. A CTA can entice people to book or get them to book elsewhere.

In a CTA, it’s important to use action words, create urgency and scarcity, and minimize risk. Focus on the value you bring and highlight the offers.

Depending on when you’ll be open or expected demand, your CTA may be more flexible to create booking comfort now (with flexibility), but staying later.

Speed ​​up and optimize

One factor that Google uses to determine the ranking of search results is the speed of your web pages. In addition, travelers using their mobile to search are much more likely to leave a page if it takes longer than three seconds to load.

For all these reasons, use the Google Speed ​​Test tool and contact your website developer to rectify any issues affecting your website speed.

Page speed issues can also help you identify other issues on your website, such as large image files that need to be compressed, code bugs, or outdated plugins.

Pinterest increased SEM traffic and signups by 15% by increasing its website speed by 40%, and increasing your website speed can help you achieve similar results.

In addition to website speed, now is the time to check website metrics to see what is working and what is not.

Website traffic is likely slower than normal, allowing you to test on smaller audiences so you don’t lose out on valuable opportunities when traffic increases at a later date.

Test everything like CTA options, text, and images over a period of time long enough to give it statistical significance. If something makes a positive change, the answer is simple: keep it.

Your website is the window that gives potential travelers a view of your hotel. Right now, it’s the only thing they have to make booking decisions, which makes it one of your most important assets.

Take the time to make the right changes so you’re ready to ramp up your marketing – and bookings – when travelers are ready to make plans.

About the Author…

Kurt Weinsheimer is Director of Solutions at Sojern.

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