Monthly Archives: October 2019

Why universities are bringing hotels to campus – Hotel-Online

Universities regularly attract visitors for major games, graduation ceremonies and symposia. Then there’s the constant stream of potential students coming on tour and families needing a place to stay when visiting their children. Often there is a shortage of housing nearby. So, to help fill the void, universities have started …

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8 tips for integrating influencers into your hotel marketing strategy – Hotel-Online

Kacey Bradley | October 25, 2019 If you’ve logged into Instagram in the past couple of years, you’ve probably noticed that your favorite actor, singer, or other celebrity posts with hashtags like “ad” or “sponsored.” With so many followers watching what they’re doing, these people become influencers, inspiring others to …

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10 things to include in your hotel marketing budget – Hotel-Online

Stephanie Smith | October 21, 2019 Through Stephanie smith Now is the time to apply for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing elements to include and how to think about this process. Note for branded hotels: Make sure you understand what what brand …

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How Hotels Can Overcome The 3 Worst Customer Pain Points – Hotel-Online

Karen O’Neill | October 16, 2019 By Karen O’Neill, President Americas at Knowcross There is little debate that today’s customers are more “experience loyal” than “brand loyal”, and customer experience is quickly becoming a much more influential factor in the customer satisfaction, revenue and loyalty. Yet many hotels are blowing …

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How hotels can overcome the 3 worst pain points of customers – Hotel-Online

Karen O’Neill | October 16, 2019 By Karen O’Neill, President Americas at Knowcross There is little debate that today’s customers are more ‘experience-loyal’ than ‘brand-loyal’, and the customer experience is quickly becoming a much more influential factor in satisfaction. revenue and customer loyalty. Still, many hotels spoil it with long …

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