Monthly Archives: July 2018

4 tips to get more hotel reservations from your booking engine

Have you ever wondered why OTAs give you more bookings? Why is the average conversion rate of online hotel booking engines less than 2% (Source) despite hoteliers spending on marketing and referral activities? The answer is clear and simple ?? OTAs help potential bookings with all the relevant information they …

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Attribute-Based Selling Comes Into Hotel Reservation Systems

Attribute-based selling is a concept that has generated a buzz in hotel circles in recent years, and now Amadeus is implementing this strategy as part of its new guest reservation system adopted by IHG. Iain Saxton, senior vice president of product management at Amadeus for CRS and PMS, says that …

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